Unable to 'go out' to participate in the exhibition, we brought our products to the overseas exhibition site through local exhibitors and received inquiries and negotiations from 30 customers On October 12th, Liu Juan, the head of the Foreign Trade Department of Fushun Meile Food Co., Ltd. of Sichuan Yuanda Group, talked about how to expand overseas markets and mentioned a key keyword - participating in exhibitions on behalf of others. Actively responding to the decline in orders and business shrinkage, Sichuan foreign trade enterprises, under the guidance of various levels of commercial authorities, continuously innovate their forms, seize orders through proxy exhibitions, establish overseas marketing outlets, and explore international markets through multiple channels.
Launch a proxy exhibition mode
Over a hundred companies participating in overseas exhibitions
Due to the impact of the epidemic, many foreign trade enterprises have disrupted their overseas exhibition plans. To help enterprises continue to expand their overseas markets, the Department of Commerce actively introduces support models such as proxy exhibitions and online exhibitions, and has organized over 100 enterprises to participate in internationally renowned overseas exhibitions through new exhibition methods.
Sichuan Yuanda Group Fushun County Meile Food Co., Ltd. is a Sichuan style compound seasoning manufacturing enterprise with an annual production capacity of 100000 tons of products. The products are exported to countries such as the United States, the United Kingdom, Germany, Australia, Japan, South Korea, as well as Hong Kong, Macao, and Taiwan.
"In the past two years, due to the impact of the international and domestic environment, the company's sales business has been affected to a certain extent. We have taken a series of measures to minimize the impact as much as possible, and participating in the exhibition on behalf of others is one of the measures." Liu Juan introduced that in early September, the 22nd Asia Food and Hotel Exhibition in Singapore was held, and the company entrusted local distribution customers to participate in the exhibition on behalf of others, promoting the spicy sauce series products, "Mainly focused on display and promotion, received a lot of business inquiries within 4 days, and the results were quite good."
A total of 13 companies from Sichuan participated in this exhibition, including 10 food companies participating as exhibitors. Nearly 400 customers were negotiated, and more than 100 potential buyers were interested in purchasing. The intended signing amount was about 300000 US dollars.
"Participating in proxy exhibitions is equivalent to offline physical displays and online real-time negotiations, which can not only meet the needs of participating enterprises for overseas exhibitions to a certain extent, but also meet the needs of buyers for visibility, touch, and good negotiation." said the relevant person in charge of the Foreign Trade Promotion Department of the Department of Commerce.
Establishing overseas marketing outlets
Shortening the trade chain
Many foreign trade enterprises actively seek change, establish marketing outlets abroad, shorten the trade chain, and strive for higher sales profits.
Chengdu Cansen Shoes Co., Ltd. specializes in women's clothing and footwear, and its products are mainly exported to Europe and other regions. Affected by the epidemic, the company's export orders have decreased by nearly one-third this year. To explore new markets, Cansen Shoes has established an office in Russia and expanded its marketing network to the front line of the market. The branch is sinking into overseas markets, exploring multiple foreign customers, and the demand for orders is constantly increasing. "These new customers are expected to bring over 3 million yuan in orders to the company," the company's official revealed.
80% of the company's orders are signed through overseas sales outlets. Sichuan Wuzhouxing Import and Export Trading Co., Ltd. mainly exports chemical raw materials to Southeast Asia, with annual sales exceeding 50 million yuan. According to the relevant person in charge of the company, the company has established 10 branches and offices in Thailand, Mexico, and Bangladesh respectively, and orders have steadily increased


Establishing overseas marketing outlets
Shortening the trade chain
Many foreign trade enterprises actively seek change, establish marketing outlets abroad, shorten the trade chain, and strive for higher sales profits.
Chengdu Cansen Shoes Co., Ltd. specializes in women's clothing and footwear, and its products are mainly exported to Europe and other regions. Affected by the epidemic, the company's export orders have decreased by nearly one-third this year. To explore new markets, Cansen Shoes has established an office in Russia and expanded its marketing network to the front line of the market. The branch is sinking into overseas markets, exploring multiple foreign customers, and the demand for orders is constantly increasing. "These new customers are expected to bring over 3 million yuan in orders to the company," the company's official revealed.
80% of the company's orders are signed through overseas sales outlets. Sichuan Wuzhouxing Import and Export Trading Co., Ltd. mainly exports chemical raw materials to Southeast Asia, with annual sales exceeding 50 million yuan. According to the relevant person in charge of the company, the company has established 10 branches and offices in Thailand, Mexico, and Bangladesh respectively, and orders have steadily increased. The expected sales revenue for 2022 is 10 million US dollars.